A Note on the Pointless #hashtagging of Words

I just received a marketing email from a line of organic foods I like. It contained a recipe and above it was a bold heading that said #MakeThis.

I’ve seen hashtagged words appear in TV commercials. Why are you doing this to us? Hashtags are a way to add metadata to content so that content aggregators can pull together similar articles, pictures, or other content. There's no point to hashtag things meant for human eyes to read and especially not when that content is reaching me via TV or email.

Please use words to communicate your ideas instead of trying to look social media savvy.